With over 40 years’ working in advertising and related industries, I’m a versatile, conceptual and highly experienced senior copywriter.

I’ve worked in agencies, in-house with clients and as a copy consultant for companies such as NFU Mutual and WWF. I’ve created TV commercials, videos, radio ads, press ads, DM packs, blogs and websites – though increasingly my work has become a little more social, as I work more and more in the digital space.

I’ve written for most commercial sectors - travel, beauty, finance, technology, FMCG, drinks, retail, publishing and business-to-business. But I have considerable expertise in writing for issues, causes and charities. I’ve also worked across many global markets from the US to the Philippines.

I love short copy. I love long copy. I love words. But above all, I love creating the concepts behind them - the ideas, visuals and language that genuinely connect with people.

After four decades, there’s far too much work to show here. So instead, here’s a small selection of what I’ve been spending my time on.